Návrh marketingové komunikace festivalu Potterfest

• Main Author: Vondráček, Tomáš (Dissertant)
• Other Authors: Weberová, Dagmar (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2020
• Subjects: marketing; marketingové komunikace; event. marketing; Harry Potter; marketing communications; event marketing; diplomová práce
• Physical Description: 99 s. (121 966 znaků)