Využití nositelné elektroniky v marketingové komunikaci v oblasti B2C

• Main Author: Janík, Václav (Dissertant)
• Other Authors: Šula, Tomáš (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2020
• Subjects: Internet věcí; digitální marketing; nositelná elektronika; wearables; chytré hodinky; marketingová komunikace B2C; proximity marketing; majáky; in-store komunikace; Internet of Things; Digital Marketing; Wearables; Smart Watches; B2C Marketing Communication; Proximity Marketing; Beacons; In-store Communication; diplomová práce
• Physical Description: 80s. (141 609 znaků)