Nové trendy v marketingu a analýza marketingové komunikace ve vybraném podniku

• Main Author: Jurošová, Marie (Dissertant)
• Other Authors: Tomancová, Lucie (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2020
• Subjects: marketing; marketingová komunikace; nové trendy v marketingu; benchmarking; SWOT analýza; BCG matice; marketing communication; new trends in marketing; SWOT analysis; BCG matrix; bakalářská práce
• Physical Description: 77 s. (92 979 znaků)