Unterschiede in der Werbesprache in Bezug auf die Zielgruppe

• Main Author: Teplá, Hanka (Dissertant)
• Other Authors: Šilhánová, Renata (Thesis advisor)
• Format: Manuscript
• Language: German
• Published: 2020
• Subjects: Werbung; Slogan; Marketing; Analyse; Werbesprache; Kommunikation; Advertisement; slogan; marketing; analysis; language of advertising; communication; bakalářská práce
• Physical Description: 58 s. (65 533 znaků)