Experiential marketing

• Main Author: Šimek, Vojtěch (Dissertant)
• Other Authors: Štarchoň, Peter (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2019
• Subjects: experiential marketing; experience marketing; event marketing; inovace; značka; nové trendy v marketingu; innovation; brand; new trends in marketing; bakalářská práce
• Physical Description: 55 s. (75 282 znaků)