DMS (Donors Message Service) a MK komunikace

• Main Author: Koukol, Rudolf (Dissertant)
• Other Authors: Göttlichová, Marcela (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2005
• Subjects: MK komunikace; DMS; dárcovská sms; marketing; neziskové organizace; marketingový mix; MK communication; Donors Message Service; non-profit organization; non government organization; NGO; marketing mix; bakalářská práce
• Physical Description: 58 s., 5 s. obr. priloh