Digital Marketing Application to Enhance Tourism Market Access for Traditional Craft Villages in Selected Place

• Main Author: Nguyen, Xuan Thanh (Dissertant)
• Other Authors: Tučková, Zuzana (Thesis advisor)
• Format: Manuscript Book
• Language: English
• Published: 2019
• Subjects: Digital marketing; tourism; market access; strategy; digital marketing platforms and tools; Michael Porter's 5 forces; SWOT; quantitative research; qualitative research; planning; sustainable development; handicraft; handicraft villages; traditional villages; diplomová práce
• Physical Description: 71 p. (115366 characters)