An Analysis of Marketing Communications in a Selected Company

• Main Author: Juríčková, Katarína (Dissertant)
• Other Authors: Bejtkovský, Jiří (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2018
• Subjects: analýza; komunikační mix; marketing; marketingová komunikace; marketingový mix; analysis; communication mix; marketing communication; marketing mix; bakalářská práce
• Physical Description: 70 s. (93 944)