Marketingová komunikace a positioning produktu ve farmacii

• Main Author: Krejčí, Kateřina (Dissertant)
• Other Authors: Bačuvčík, Radim (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2018
• Subjects: Imunoglukan; farmacie; marketing ve farmacii; marketing; segmentace; targeting; positioning; marketingový mix; marketingová komunikace; SWOT analýza; analýza konkurence; marketingový výzkum; pharmacy; pharmaceutical marketing; segmentation; marketing mix; marketing communication; SWOT analysis; com-petitive analysis; marketing research; diplomová práce
• Physical Description: 122 s. (199 037 znaků)