The Analysis and Improvement of the Marketing Communications Mix of POLÁK WINERY, s.r.o.

• Main Author: Polák, Mário (Dissertant)
• Other Authors: Vaněk, Jiří (Thesis advisor)
• Format: Manuscript Book
• Language: English
• Published: 2018
• Subjects: marketing; marketingový mix; marketingová komunikácia; nástroje marketingovej komunikácie; vinárstvo; marketingové analýzy; dotazník; marketing mix; marketing communication; marketing communication tools; winery; marketing analyses; survey research; bakalářská práce
• Physical Description: 63 s. (86496 znakov)