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A Change in Buying Habits amon...
A Change in Buying Habits among Generation X and Y in the Age of the Sharing Economy
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Bibliographic Details
Main Author:
Privrelová, Veronika
(Dissertant)
Other Authors:
Dujka, Petr
(Thesis advisor)
Format:
Manuscript
Language:
English
Published:
2018
Subjects:
Generace X
Generace Y
sdílená ekonomika
spotřebitelské chování
marketingový výzkum
generační propast
Generation X
Generation Y
Millennials
sharing economy
consumer behavior
marketing research
generation gap
bakalářská práce
Physical Description:
75 s.
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