A Change in Buying Habits among Generation X and Y in the Age of the Sharing Economy

• Main Author: Privrelová, Veronika (Dissertant)
• Other Authors: Dujka, Petr (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2018
• Subjects: Generace X; Generace Y; sdílená ekonomika; spotřebitelské chování; marketingový výzkum; generační propast; Generation X; Generation Y; Millennials; sharing economy; consumer behavior; marketing research; generation gap; bakalářská práce
• Physical Description: 75 s.