Marketing Strategy of Marina de Portimao

• Main Author: Koukol, Rudolf (Dissertant)
• Other Authors: Soukalová, Radomila (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2007
• Subjects: Marketing; cílený marketing; služby; marketing služeb; marketingový mix služeb; marketingová strategie; marketingový plánovací proces; turismus; přístav; Portugalsko; Algarve; marketingový plán; target marketing; services; services marketing; services marketing mix; marketing strategy; marketing planning process; tourism; marina; Portugal; marketing plan; diplomová práce
• Physical Description: 75 s.