Beschwerdemanagement als Instrument zur Stärkung der Kundenzufriedenheit und Kundenbindung

• Main Author: Prokšová, Adéla (Dissertant)
• Other Authors: Simon, Gerhard (Thesis advisor)
• Format: Manuscript
• Language: German
• Published: 2018
• Subjects: Beschwerdemanagement; Beschwerde; Kundenzufriedenheit; Kundenbindung; Kundenbeziehungsmanagement; Soll/Ist Analyse; McDonald's; Complaint management; complaint; customer satisfaction; customer loyalty; customer relationship management; Soll/Ist analysis; bakalářská práce
• Physical Description: 63 s. (74 450 znaků).