Návrh event-marketingové akce

• Main Author: Zacha, Leoš (Dissertant)
• Other Authors: Juříková, Martina (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2007
• Subjects: Event marketing; emoce; marketingové komunikace; propagace; emotion; marketing communication; promotion; bakalářská práce
• Physical Description: 53 s.