Úloha celebrit v reklamě

• Main Author: Šlesarová, Kristína (Dissertant)
• Other Authors: Zelinský, Miroslav (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2007
• Subjects: reklama; celebrita; média; efektivita; vampire creativity; advertising; celebrity; media; effectiveness; bakalářská práce
• Physical Description: 55 s., 6 . obr. príloh