Význam celebrity v propagaci značek

• Main Author: Rychlý, Patrik (Dissertant)
• Other Authors: Kocourek, Josef (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2017
• Subjects: celebrita; Lady Gaga; marketingová komunikace; psychologie; reklamní spoty; celebrity; marketing communications; psychology; advertising videos; bakalářská práce
• Physical Description: 56 s. (92 147 znaků)