Vztah sponzoringu a image značky

• Main Author: Lorencová, Andrea (Dissertant)
• Other Authors: Jurášková, Olga (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2017
• Subjects: Image; sponzoring; značka; marketingový výzkum; Red Bull; event; sponsorship; brand; marketing research; bakalářská práce
• Physical Description: 51 s. (65 991 znaků)