E-commerce content marketing jako podpora re-launche brandu chocoMe

• Main Author: Provazníková, Eva (Dissertant)
• Other Authors: Šula, Tomáš (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2017
• Subjects: e-commerce; content marketing; copywriting; social media; design; user experience; obsahová strategie; eye-tracking; chocoMe; content strategy; diplomová práce
• Physical Description: 121 s.