A proposal of introducing Yarsagumba (Ophio-cordyceps sinensis) in the market of Brno, Czech Republic

• Main Author: Khulal, Pramila (Dissertant)
• Other Authors: Weberová, Dagmar (Thesis advisor)
• Format: Manuscript Book
• Language: English
• Published: 2017
• Subjects: Housenice čínská; chování spotřebitele; dotazník; strategie propagace; marketingové nástro-je; reklama; segmentace trhu; Yarsagumba; Integrated Marketing Communication; consumer behavior; questionnaire method; Promotional strategy; marketing tools; advertising; Market segmentation; diplomová práce
• Physical Description: 86 s. (131 006 znaků)