A Marketing Analysis of Food Advertisements Targeted at Children

• Main Author: Žerníček, Marek (Dissertant)
• Other Authors: Vaněk, Jiří (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2017
• Subjects: Reklama; média; děti jako spotřebitelé; vliv dětí; televizí reklamy; Advertising; Media; Children as Consumers; Children Influence; Television Commercials; bakalářská práce
• Physical Description: 59 s. (80322 znaků)