A Competitiveness Analysis of NH Hotel Olomouc

• Main Author: Šošková, Katarína (Dissertant)
• Other Authors: Vaněk, Jiří (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2017
• Subjects: konkurencia; konkurencieschopnosť; analýza konkurencie; marketingový mix; Benchmarking; PESTLE analýza; SWOT analýza; IFE matica; EFE matica; SPACE matica; competition; competitiveness; competitor analysis; marketing mix; PESTLE analysis; SWOT analysis; IFE matrix; EFE matrix; SPACE matrix; bakalářská práce
• Physical Description: 77 s. (101 774)