A Competitiveness Analysis of the Construction and Distribution Company Izolinvest, s.r.o., Focusing on Waterproofing Membranes

• Main Author: Zlámalová, Lucie (Dissertant)
• Other Authors: Vaněk, Jiří (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2017
• Subjects: konkurence; konkurenceschopnost; konkurenční výhoda; marketingový mix; mystery shopping; benchmarking; SWOT analýza; IFE a EFE matice; PEST analýza; Porterův model pěti konkurenčních sil; BCG matice; Competition; Competitiveness; Competitive Advantage; Marketing mix; Mystery Shopping; Benchmarking; SWOT Analysis; IFE & EFE Matrices; PEST Analysis; Porter's Model of Five Forces; BCG Matrix; bakalářská práce
• Physical Description: 77 s. (89 223 znaků)