Marketingová strategie značky Euronics

• Main Author: Raclavská, Tereza (Dissertant)
• Other Authors: Vaněk, Jiří (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2017
• Subjects: marketingová strategie; marketingová komunikace; komunikační mix; taktika značky; projekt; marketing strategy; marketing communication; communication mix; brand tactic; project; diplomová práce
• Physical Description: 115 s. ( 188 028 znaků)