Special events

• Main Author: Vlčková, Barbora (Dissertant)
• Other Authors: Létalová, Petra (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2005
• Subjects: special events; marketingové komunikace; event marketing; produkce; integrované marketingové komunikace; marketing communication; production; diplomová práce
• Physical Description: 106 s., 4 s. obr. příloh