A Competitiveness Analysis of a Czech Shopping Centre

• Main Author: Kameníková, Nikola (Dissertant)
• Other Authors: Vaněk, Jiří (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2017
• Subjects: konkurence; konkurenceschopnost; analýza konkurence; marketingový mix; PESTE analýza; SWOT analýza; IFE matice; EFE matice; SPACE matice; benchmarking; competitiveness; competition; competitor analysis; marketing mix; PESTE analysis; SWOT analysis; IFE matrix; EFE matrix; SPACE matrix; bakalářská práce
• Physical Description: 82 s.