An Analysis of the Competitiveness of the Beauty Salon Vital Centrum

• Main Author: Haluzová, Kristýna (Dissertant)
• Other Authors: Vaněk, Jiří (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2017
• Subjects: marketingový mix; malý a střední podnik; konkurenceschopnost; konkurence; benchmarking; PESTLE analýza; SWOT analýza; EFE matice; IFE matice; marketing mix; small and medium business; competitiveness; competition; PESTLE analysis; SWOT analysis; EFE matrix; IFE matrix; bakalářská práce
• Physical Description: 74 s. (86 909 znaků)