Analýza a návrh komunikační strategie firmy FORM, spol. s r.o

• Main Author: Sowadová, Michaela (Dissertant)
• Other Authors: Taťák, Vlastimil (Thesis advisor)
• Format: Manuscript Book
• Language: Czech
• Published: 2005
• Subjects: reklama; direct marketing; podpora prodeje; public relations; sponzoring; corporate design; corporate communications; corporate culture; corporate image; situační analýza; segmentace; targeting; positioning; strategie tlaku; strategie tahu; advertisement; sales promotion; situation analysis; segmentation; pull strategy; push strategy; diplomová práce
• Physical Description: 82 s., 3 s. příloh