Image Studentské unie UTB

• Main Author: Kučera, Jakub Jan (Dissertant)
• Other Authors: Jurášková, Olga (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2016
• Subjects: Image; positioning; znacka; vize; vedeni; komunikace; korporatni identita; korporatni kultura; pribeh; symbol; archetyp; neziskova organizace; studentska organizace; Studentska unie UTB; brandbook; brand; vision; leadership; communications; corporate identity; corporate culture; storytelling; archetype; non-profit organization; student organization; TBU Student Union; diplomová práce
• Physical Description: 89 s. (127 541 znaků)