Strach v reklamě

• Main Author: Karolová, Martina (Dissertant)
• Other Authors: Horňák, Pavel (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2016
• Subjects: Reklama; emoce; strach; úzkost; humor; emoce v reklamě; emocionální apel; strach v reklamě; apel strachu; motiv strachu; Advertising; Emotions; Fear; Humour; Emotions in Advertising; Emotional Appeal; Fear in Advertising; Fear Appeal; Motive of Fear; diplomová práce
• Physical Description: 90 s.