Efektivita event marketingu AVON Pochod proti rakovine prsníka versus Movember

• Main Author: Buvalová, Henrieta (Dissertant)
• Other Authors: Göttlichová, Marcela (Thesis advisor)
• Format: Manuscript
• Language: Slovak
• Published: 2016
• Subjects: AVON Pochod proti rakovine prsníka; Česká republika; efektivita; event; event marketing; informácie; komunikácia; Movember; netradičná forma; povedomie; prevencia; rakovina; Slovenská republika; udalosť; ženy; AVON Walk against breast cancer; Czech Republic; effectivity; event mar-keting; information; communication; unconventional form; aware-ness; prevention; cancer; Slovak Republic; happening; women; diplomová práce
• Physical Description: 91 s. (116 935 znakov)