Aktivity na podporu prodeje společnosti Linea Nivnice, a.s.

• Main Author: Randáčková, Lenka (Dissertant)
• Other Authors: Pavlů, Dušan (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2005
• Subjects: Linea Nivnice; a.s.; podpora prodeje; nadlinkové aktivity; podlinkové aktivity; marketingový mix; Linea Nivnice Inc.; sales promotion; about the line activities; below the line activities; marketing mix; diplomová práce
• Physical Description: 123s.+30s.