Image značky Invisible Gear

• Main Author: Novák, Petr (Dissertant)
• Other Authors: Jurášková, Olga (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2016
• Subjects: image značky; komunikace; asociace se značkou; vliv image na zákazníka; brand image; communication; brands association; impact of image on customer; bakalářská práce
• Physical Description: 71 s. (86 140 znaků)