Vlastná značka

• Main Author: Hriňová, Michaela (Dissertant)
• Other Authors: Petříčková, Kristýna (Thesis advisor)
• Format: Manuscript
• Language: Slovak
• Published: 2016
• Subjects: vlastná značka; komunikácia značky; branding; symblika; sny; odvaha; zajac; pyžamo; own brand; brand comunication; symbolism; dream; courage; rabbit; pajamas; bakalářská práce
• Physical Description: 75 s. (9110 slov).