Zavedení Yield managementu ve společnosti Hotel Selský dvůr

• Main Author: Dorková, Adriána (Dissertant)
• Other Authors: Tučková, Zuzana (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2016
• Subjects: Yield management; Revenue management; obsazenost; cenotvorba; segmentace zákazníků; maximalizace zisku; occupancy; price setting; customer segmenta-tion; profit maximization; bakalářská práce
• Physical Description: 70s. (12937)