Návrh projektu guerilla marketingu na hradě Lukov

• Main Author: Vystrčilová, Vladislava (Dissertant)
• Other Authors: Durďáková, Jana (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2016
• Subjects: nové nástroje marketingové komunikace; guerilla marketing; ambient marketing; wildposting; alternative marketing; new marketing communication tools; guerrilla marketing; diplomová práce
• Physical Description: 127 s.