Integrated Marketing Communication and New Sponsors for Sledge Ice Hockey Team SHK LAPP ZLIN

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Bibliographic Details
Main Author	Blažková, Pavla (Dissertant)
Other Authors	Reynolds, Paul (Thesis advisor)
Format	Manuscript Book
Language	English
Published	2017
Subjects	sports marketing sponsorship merchandising marketing communication ice sledge hockey SHK LAPP ZLIN research philosophy data implementation marketing activities sponsors diplomová práce
Online Access	Plný text v Digitální knihovně UTB
Physical Description	71 s.

Online Access

Plný text v Digitální knihovně UTB