An Analysis of the Marketing Communications of a Czech Company Specializing in Regional Products

• Main Author: Žatková, Marie (Dissertant)
• Other Authors: Vaněk, Jiří (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2016
• Subjects: marketing; marketingová komunikace; reklama; malá a střední firma; komunikační mix; marketing communications; advertisement; SME; communication mix; bakalářská práce
• Physical Description: 55 s. (70 417 znaků)