The Dove Campaign for Real Beauty in Comparison to Misleading Advertising

• Main Author: Nováková, Simona (Dissertant)
• Other Authors: Jurášková, Olga (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2016
• Subjects: reklama; klamavost; Dove kampaň za skutečnou krásu; branding; nákupní chování zákazníka; advertisement; deception; Dove Campaign for Real Beauty; consumer buying behavior; bakalářská práce
• Physical Description: 64 s. (94 237 znaků)