A Discourse Analysis of Memes in Advertising

• Main Author: Adámek, David (Dissertant)
• Other Authors: Chmelařová, Eva (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2016
• Subjects: Meme; Memetika; replikátor; virus; gen; diskurz; diskurzní analýza; reklamní diskurz; Memetics; replicator; gene; discourse; discourse analysis; discourse of advertisement; bakalářská práce
• Physical Description: 48s. (80334 znaků)