The Marketing Strategies and Promotions of the Ice Cave and Cave of Liberty in the Demänovská Valley of Slovakia

• Main Author: Nerádová, Veronika (Dissertant)
• Other Authors: Krumpolcová, Marcela (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2016
• Subjects: marketingová strategie; reklama; cestovní ruch; marketingové aktivity; SWOT analýza; Benchmarking; marketing strategy; promotion; tourism industry; marketing activities; SWOT analysis; bakalářská práce
• Physical Description: 51 s. (79 616 znaků)