The Importance of Music in Television Advertising

• Main Author: Kovácsová, Petra (Dissertant)
• Other Authors: Vaněk, Jiří (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2016
• Subjects: hudba; televizní reklama; vliv hudby; výzkum; music; television advertising; influence of music; research; bakalářská práce
• Physical Description: 66 s. (97 621 znaků)