A Discourse Analysis of BMW and Ford Advertisements

• Main Author: Brieda, Roman (Dissertant)
• Other Authors: Trčková, Dita (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2016
• Subjects: diskurz; reklama; BMW; ford; analýza; presvedčovanie; zákazníci; discourse; advertisement; analysis; persuasion; customers; bakalářská práce
• Physical Description: 52 s. (84 519 znakov)