Marketingový mix služeb Městské knihovny Veselí nad Moravou

• Main Author: Koželuhová, Daniela (Dissertant)
• Other Authors: Miklík, Miroslav (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2015
• Subjects: marketingový mix služeb; SWOT analáza; komparace s konkurencí; dotazník; komunikace; inovace marketingového mixu služeb; marketing mix of services; SWOT analysis; comparison with competitors; questionnaire; communication; innovation of marketing mix of services; bakalářská práce
• Physical Description: 72 s.