Motivace nákupního chování Generace Y

• Main Author: Cibulka, Roman (Dissertant)
• Other Authors: Šramová, Blandína (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2015
• Subjects: Generace Y; motivace; nákupní chování; self-identita; selfbranding; ME generation; emoce; komunikace; značka; Generation Y; Motivation; Buying Behavior; Self-identity; Self-branding; ME Generation; Emotion; Communication; Brand; diplomová práce
• Physical Description: 92 s. (134 132 znaků)