Analýza konkurenceschopnosti pizzerie PIZZABURGER

• Main Author: Vaňhara, David (Dissertant)
• Other Authors: Kubík, Josef (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2015
• Subjects: konkurence; konkurenceschopnost; SWOT analýza; PEST analýza; Porterova analýza pěti konkurenčních sil; BCG matice; marketingový výzkum; competition; competitiveness; SWOT analysis; PEST analysis; Porter's model of five competitive forces; Boston matrix; marketing research; bakalářská práce
• Physical Description: 81 s. (112 114)