Projekt marketingové komunikace firmy UNIVERSE SLOVAKIA s.r.o.

• Main Author: Škorec, Milan (Dissertant)
• Other Authors: Chrastina, Peter (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2006
• Subjects: Marketingová komunikácia; reklama; osobný predaj; podpora predaja; public relations; priamy marketing; marketingový výskum; dotazník; SWOT analýza; Marketing communication; promotion; personal sale; sales promotions; direct marketing; marketing research; questionnaire; SWOT analysis; diplomová práce
• Physical Description: 79 s., 1s. príloha