Vliv marketingové komunikace na konkurenceschopnost firmy Včelco, s.r.o.

• Main Author: Neřád, Jakub (Dissertant)
• Other Authors: Čada, Jan (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2016
• Subjects: Marketingová komunikace; konkurence; SWOT; PESTLE analýza; GE matice; Marketing communication; competition; PESTLE analysis; GE matrix; diplomová práce
• Physical Description: 108 (156 849)