The Internal Image of the Zlín Municipal Theatre: A Marketing Study

• Main Author: Velešíková, Denisa (Dissertant)
• Other Authors: Bačuvčík, Radim (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2015
• Subjects: Interní image; korporátní identita; kultura; komunikace; Městské divadlo Zlín; Internal Image; corporate identity; culture; communication; The Zlín Municipal Theatre; bakalářská práce
• Physical Description: 68 s. (96 083 znaků)