Audit, controlling a plánovanie marketingovej stratégie v Slovenskej republike

• Main Author: Dolinský, Maroš (Dissertant)
• Other Authors: Glogar, Alois (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2006
• Subjects: audit; controlling; kontrola; marketingové plánovanie; marketingová stratégia; konkurenčná výhoda; Slovenská republika; control; marketing planning; marketing strategy; competitive advantage; Slovak Republic; diplomová práce
• Physical Description: 119 s., 14 s.